"What is Love?" with Morning Musume

[Shoujo Q]

Tsunku created this song with help of people's suggestions. It's for J-Melo's anniversary and will be used as their ending theme. No word yet on it being released.
 
you can watch the live preview here.
http://youtu.be/c11IZHkzc50
 

[NekoKaiSai]

Masaki's "Is it necessary?" line makes me so happy, they're actually using her English abilities in a song, and Kanon being up at the front during the dance break.    Also, I'm loving the song/dance, it's so fun.

[arcobaleno]

That song is pretty catchy, isn't it? I'm really liking it, and from my rather limited skills in Japanese the lyrics are pretty fun, too.

[Elpis]

Damn I can't watch it yet. The schools wifi is actually blocking youtube today 

[yuzuriha]

Yaaaay it's cute!

[showraniy]

I like it. It's just poppy and fun enough to be really entertaining, but that dance looks strangely intense for the song's cuteness.

[Anderei]

I don't love this, but I don't hate it. It sounds kind of like an album song that I think I wouldn't normally remember exists.
 
Don't like the choreo, but maybe it'll get better once they've practiced it more and aren't so out of sync.

[pandapanda]

I freaking love this.  Saw it on YouTube and was hoping it was a new single....  

[Haru]

I listened to it and to be honest I can't remember a thing about it. Definitely not gonna be in demand for me.

[pandapanda]

It sounds like an anime theme song.

[star]

I love it already. 

[Shoujo Q]

I watched it a few times on my ipod but now that I'm home and can listen to it on my computer there's only really one thing I can say.
 
Electro swing music is what this is. I didn't like the beginning but near the end it sort of all started to come together for me.

[Elpis]

It sounds good, and I was really surprised to see Kanon up front with the dancing. Riho's voice sounded better or she wasn't given as many lines. And Maa-chans english lines were pretty good. I hope somebody subs it so I can understand how all peoples ideas applied into the creation of the song.

[Pucchi-Mo]

Seems almost like Berryz's style of goofy.
 
That part at 40 seconds makes it look like the front row of girls are puppets on strings being controlled by the others.
If that was what they were going for...

[Elpis]

It was unique, and catchy while I was watching it, but now I've forgotten it.

[Cyrene]

This song is great! I can't wait for the full version then the PV. Sayumi is seriously a queen now and all the others are just....amazing super great princesses. Love them!

[JPope]

[quote="Pucchi mo"]
Seems almost like Berryz's style of goofy.
[/quote]
 

That's the feel I got from it, too.

[pandapanda]

[quote="Mizura"]
It was unique, and catchy while I was watching it, but now I've forgotten it.
[/quote]
 
I have to agree.  I love this song, but I seriously can't remember a note.

[MejraThea]

Me either. I can recall the dance, but not a bit of the tune.

[Ap2000]

Am I the only one that expected it to be a sort of cover of Haddaway's song ?

[Shoujo Q]

[quote="Ap2000"]
Am I the only one that expected it to be a sort of cover of Haddaway's song ?
[/quote]
 
If you note my subtitle for the thread when I made it. Nope. 

[ShiroiChanUK]

I really like the song while I'm watching the video but when I'm not watching it I can't remember it either.

[MejraThea]

So, when is this happening, again? Afraid to miss it.

[Anderei]

I think it's already started as the ending.

[MejraThea]

Oh, I see. Thank you.
 
Edit:
 
From JMELO:

Spoiler: [+]

<div>
<div style="margin:0px;font-size:1.35em;color:rgb(166,33,38);font-weight:bold;font-family:monospace;">Nov. 3, Sun. 15:10 – 15:40 (UTC) and later times</div>
<div style="margin:0px 0px 5px;font-size:2.2em;color:#000000;font-family:sans-serif;font-weight:bold;">J-MELO400 Morning Musume｡ 

Live Special</div>
<div style="margin:0px;color:rgb(169,169,169);font-family:'Helvetica Neue', Helvetica, Helvetica, Arial, sans-serif;">
<div style="margin:6px;text-align:center;">
<div style="margin:0px;"> </div>
</div>
<div style="margin:6px;">
<div style="margin:0px 0px 6px;font-size:1.3em;font-weight:bold;color:#000000;">1. "Ai No Gundan" (Army of Love)</div>
<div style="margin:0px 0px 6px;font-size:1.3em;font-weight:bold;color:#000000;">2. "What is LOVE?"</div>
<div style="margin:0px 0px 6px;font-size:1.3em;font-weight:bold;color:#000000;">3. "One Two Three"</div>
<div style="margin:0px 0px 6px;font-size:1.3em;font-weight:bold;color:#000000;">4. "Brainstorming"</div>
<div style="margin:0px 0px 6px;font-size:1.3em;font-weight:bold;color:#000000;">5. "Wagamama Kinomama Ai No Joke" (Selfish. Capricious. A Joke of Love.)</div>
</div>
</div>
</div>

[Shoujo Q]

Here's the performance you've all been waiting for. (It's on Youku.)

[Haru]

This is a clusterfuck.

[showraniy]

I really like the lyrics! It's the first time I've heard H!P do the positive song without being corny. It's legitimately uplifting (at least for me).
 
The song though... I dunno, I really liked it before, but I just feel like I have no idea what's going on at any point in this song. It's all over the place. Maybe a better rip will make it easier.

[Shoujo Q]

Here's a youtube version for those who dislike Youku.


It's fine till around the 2:20 mark and then it just sort of falls apart. 

This is all Riho/Masaki/Sayumi and I think Sakura? Did anyone else get some lines?
 
That little Riho solo in the middle was unnecessary and just felt really messy.

[Meikochi]

Here is the link of the performance on YouTube in 1080p . I like the song but I don't find it good enough to be the next single.
 
EDIT : Shoujo Q was faster, sorry ^^'.